Whirlpool Corp.

Whirlpool Corporation is a home appliance manufacturer based in Benton Harbor, Michigan. It makes and sells washing machines, dishwashers, refrigerators, cooking appliances, and other home products under brands like Whirlpool, Maytag, KitchenAid, and Consul. Because its products use water, Whirlpool focuses on water efficiency both in its factories and in customers' homes.

The company works to use less water in its factories and also creates washers and dishwashers that help customers use less water at home. In Latin America, the Water Mission campaign offered efficient washing machines and dishwashers and taught consumers about water conservation, especially in water-scarce areas. One example is the new Consul washer line in Brazil. These washers have an Eco Mode that can save up to 15% of water and 25% of electricity. They also include a water reuse feature, water-level indicators, and measured detergent dosing. Whirlpool also launched ten new water-saving washers in Colombia, the Andean Region, and Central America. These models have a removable agitator for bigger loads, a smart water sensor that can save up to 94 liters, and an Eco Cycle that can save up to 125 liters of water compared to the whites cycle. They also use 30% less energy. In short, such product design helps cut down on water and energy use during washing.

Whirlpool also focuses on saving water in both dishwashing and laundry. The company says its dishwashers can save over 2,500 gallons of water each year compared to washing by hand, and that today's average dishwasher uses half as much water as models from 1998. For laundry, ENERGY STAR-certified front-load washers use about 50% less water than top-load agitator washers. Updated Whirlpool and Maytag top-load models in North America use 23% less water than a 10-year-old top-load washer. The Washing Machine Project, which Whirlpool supports, provided manual washing machines to 13,431 people in 2024–2025. These machines can use up to 50% less water than hand washing.

Whirlpool's work in its factories is more technical. At its Findlay, Ohio site, the company installed real-time meters on 12 machines and found over 7 million gallons of water loss. In Latin America, Whirlpool cut water use by about 20% per product over three years, added smart water meters at the Joinville plant, and raised its recycling rate by more than 25% from 2024 to 2025. In 2025, its Latin America plants recycled over 64,000 cubic meters of water. The Manaus and Joinville sites also used about 8,000 cubic meters of collected rainwater, which is about 2% of their water needs.

Wastewater reuse is a key part of Whirlpool's efforts. In Rio Claro, Brazil, almost all wastewater from washing machine testing was treated and reused for more tests. In India, the Pune and Puducherry sites reused all treated wastewater for gardening, while Faridabad reused 60% for gardening and toilets. In Celaya, Mexico, all treated sanitary wastewater was used for irrigation, and water intensity dropped by 14% after an electrification project removed a boiler. Puducherry also reduced water intensity by 25% by recirculating water from washing machine tests.

The company treats industrial and sanitary discharge either on site or off site, depending on local rules. It uses less water-intensive coating systems, like nanoceramic conversion instead of phosphating. Whirlpool also reuses chemicals internally and treats oily water on site. In India, the company helped schools in Faridabad with rainwater harvesting, supported groundwater recharge with percolation tanks and check dams, and set up micro-irrigation for local farmers. These efforts go beyond the factories and help the wider community.

The main weakness is that the data covers different types of sites and offices, and past numbers were changed after the EMEA divestiture, which makes comparisons harder.